Historically speaking, organizations have devoted most of their attention to structured data, digital information that adheres to a pre-defined data model or schema.
However, structured data only accounts for 10% or less of the 5 quintillion bytes of data produced globally per day. The rest is what’s known as unstructured data, information that is not arranged according to a predefined data model or schema. As such, it is not computable and cannot be stored or managed in a transactional system such as a data warehouse, payroll platform or CRM. It is untagged, unfindable and untapped.
On the surface, this information might seem, at best, useless or, at worst, a liability. But hidden within the vast amount of unstructured data generated every day lies tremendous, transformational value. From enabling the development of autonomous vehicles to building better product personalization engines to developing new medical treatments, the future of enterprise innovation is unstructured data. The challenge is tapping into that value.
Download our report, developed in collaboration with the Intelligent Automation Network (IAN), to learn more about the evolution of unstructured enterprise data.